ADUE, a leading global supplier of beverage preparation and water treatment systems, proudly announces the opening of a new office in Morocco: ADUE Med.
ADUE has historically boasted a strong commercial presence in the Maghreb area since the 1980s, with customers of the calibre of Fruital (Coca-Cola bottler).
Through the new branch in Morocco, ADUE has the ambition to further expand in the Maghreb and Middle East markets, offering its customers continuous and specialised support, both for new projects and for technical assistance and sales of original spare parts.
ADUE had already been present in the country since 2016 thanks to the support of Ahmed Mahfoud, a trusted collaborator who has been with the company for over 30 years, having held various technical positions, and has strong organisational skills.
The new Casablanca branch will be headed by Ahmed Mahfoud himself as managing director, supported by the Board of Directors composed of ADUE CEO, Simone Squeri, and ADUE COO, Luigi Brugnoli.
The team is completed by an administrative figure and several local specialised technicians.
All staff speak Arabic, French and English to interact more easily and immediately with customers in the MENA area.
“The opening of the Moroccan office represents an important milestone for our business” added Simone Squeri, CEO of ADUE, “With Ahmed’s leadership and the strong local team, we want to intensify our visits to the many customers present in the area and reaffirm our ability to support our customers in achieving their business goals with innovative and affordable solutions”.
ADUE thus adds a new stage to the growth process that has been underway for several years, which is bringing the company excellent results and high added value to customers.
The strategic choice of a direct presence is in fact accompanied by the diversification of the product portfolio with the introduction of wastewater treatment systems, the expansion of the headquarters in Italy (+ 30 workstations), the expansion of the field/aftersales department staff and the plans to open a new office in Mexico by 2025.
For more information:
info@adue.it
+39 0521 505411
